Website Development

Websites

Yes, we said it and it is true. Very commonly, we hear the comments that your wife, husband, brother, sister, son, daughter, niece, nephew, aunt, uncle, high school/college kid, neighbor or even grandparents can design a website. With the advancements in technology education and the affordable mass production of simple web design tools such as Microsoft® FrontPage and Macromedia® Dreamweaver, anybody can design a website!

And there is nothing wrong with this. If this is your first website and you have a limited budget, maybe this is the best solution for you.

Questions to consider if you hire a freelance web design individual:

• Do you feel this person will be available to help you a year or two after the web design project is completed?
• If you have a falling out of the relationship with this person, does it make it ackward in family or social situations?
• Would examples of their prior work present your business in the best possible light?
• Is their sample web design work comparable to your competition?

Good website design takes skill. Skill in creating order and beauty, a visually exciting landscape that makes sense, too. It isn't enough to only give good information to your visitors - many elements must be present to create a website that yields real results. Easy navigation, style, visual impact, uniqueness, well-constructed simplicity, and above all, getting your message across clearly, all go into good web design.

Hosting

Small businesses need reliable, easy-to-use web hosting services because there’s no time to waste in gaining that competitive edge. Whether you need to establish a professional online business presence or your business has outgrown its current provider, Enlightened Technology has solutions to meet your web hosting needs. And as your business grows, we have a range of Web hosting plans that provide you with the features, disk space, and bandwidth you'll need.

eCommerce Solutions

E-commerce solutions are based on providing businesses with basic or advanced functionality to sell their products & services based on fundamental design practices and customer’s ease of use.

Main Features:

• Transaction based website development
• GUI and workflow design
• Shopping cart feature supporting upto 50 items
• Back-end database design
• Supports features like order summary page, product descriptions and catalogs
• Automated order submission via email, phone

Other E-commerce packages include

• Customized product procurement features (coupons & promotions, customized product search, order tracking)
• Secure online payment options (SSL, VeriSign, PayPal)
• Business process integration (invoicing, customer accounts, shipping options

Search Engines

Search Engine Optimization is a key to any successful business strategy. There are many definitions and interpretations of search engine optimization. In essence, SEO is the process which aims at getting a website ranked high in search engines for its relevant key phrases. This is achieved by designing a search engine friendly website, adding relevant content, META tags and improving its link popularity by getting it listed with other relevant sites.

There are several ways in which this SEO process can benefit your business:

• Dramatically increase the quantity of qualified prospects interested in your product or service.
• Decrease your acquisition cost for obtaining new customers or clients.
• Create cost effective brand awareness of your product or service in the marketplace.
• Position yourself or company as an expert in your industry
• Create and grow a niche market within your industry or profession.
• Introduce a new product or service to a targeted audience.
• 85% of Internet users find websites through search engines.
• 75% of Internet users have the intention of purchasing a product or service when using search engines.